About us

About US

Imdad Trading & Distribution Ltd., is one of the key player distributors of imported beverages in the Jordanian market, with its HQ based in Amman, Jordan, and a management team that brings over 15 years of experience in the Jordanian beverage and alcohol market. 

Jordan Sand Ltd. is a sister company of Imdad Trading & Distribution Ltd. located in and covering Aqaba Special Economic Zone. Imdad Trading & Distribution Ltd., and Jordan Sand Ltd. both operate under the same management with a shared portfolio of international beverages.

We are dedicated in using our resources to gain market share aggressively in the years to come. We strive to promote our brands with our knowledge and experience of the local market. Our marketing philosophy and strategy is totally focused on quality products, innovation and service. Market penetration at all levels has and will continue to be at the core of our activities.

Imdad is proud of its accomplishments to this date and is ready to take advantage of new challenges to come.

Our DNA

To improve consumers lifestyles by unlocking the potential of offering value for money on the best quality products from all-around the world.
To achieve this goal, we focus on 4 main pillars:

Our People

We are very passionate about our people and our company's culture. We believe that by searching for, acquiring, and developing the best talent, we will always have the team that strives to grow the business and overachieve targets.

Our Partners

Our suppliers are our partners. We insist on establishing long-term partnerships with our suppliers which allows us to act as the brand guardian in the Jordanian market.

Our Products

Carefully selected products from each category allowing every product to achieve and reach its potential market share.

Our Service

With a diversified portfolio, we offer a personalized customer experience to maximize satisfaction and to efficiently anticipate and react to our customers and market needs.

Core VALUES

Our values are the principles that guide and shape our behavior, and they’re the start and end point for everything we do as a business.

To be transparent in all sectors of our organization. We promote clear, sharply defined decision-making processes, share strategies and provide clear reports on our operations, and financial aspects.

To continuously seek to improve all the elements that make us who we are. We never feel we’ve made it; we never feel we’re perfect, and we never tire of learning and striving to do better. Our ambition is to move forward as a company, winning over new markets with consistently excellent products.

To act consistently and responsibly, our choices and our actions will always be guided by integrity, honesty, honorability and respect for the rules. The code of ethics we’ve adopted sets out who we are, how we see things and how we do things.

To play a leading role in a constantly evolving market, creating new solutions and providing flexible responses to all kinds of requests. With the energy infused by ideas, curiosity and enterprising spirit, we create value for our customers and stakeholders.